Personal Branding

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Course Description

Personal branding is the process of identifying and showcasing your unique assets, strengths, and skills. It is a blend of how you present yourself and how others perceive you, making self-awareness a critical component. Mastering personal branding provides a distinct advantage in both personal and professional spheres.

Our Personal Branding course equips you to articulate your vision and passions effectively, both within your organization and beyond. Leverage social media to shape and enhance your professional image while maintaining authenticity. Remember, you are your brand—protect it, live it, and let it define your success.

10+

Hours

62

Lectures

$40

Price

WHAT TO EXPECT

Learning Objectives

  • Define your image
  • Control your image
  • Understand how to sharpen your brand
  • Use social media appropriately
  • Manage your brand in a crisis
  • Develop a professional appearance

Course Outline

Module One: Defining Yourself (I)

  • If You Don’t, They Will
  • Brand Mantra
  • Be Real
  • SWOT Analysis
  • Case Study
  • Module One: Review Questions

Module Two: Defining Yourself (II)

  • Pillars
  • Passions
  • Define Your Strengths
  • The Three C’s
  • Case Study
  • Module Two: Review Questions

Module Three: Controlling and Developing Your Image

  • Clear and Defined
  • Consistent Image
  • It Takes a Commitment
  • Live It Every Day
  • Case Study
  • Module Three: Review Questions

Module Four: Personal and Professional Influences

  • Corporate and Personal Integration
  • They Will Influence Each Other
  • Be a Professional
  • Build Rapport
  • Module Four: Review Questions

Module Five: Sharpening Your Brand

  • Blogging
  • Authenticity is Key (always be authentic)
  • Transparency
  • Networking
  • Case Study
  • Module Five: Review Questions

Module Six: Appearance Matters

  • First Impressions
  • Rise Out of The Crowd
  • True Reflection
  • Dress For Success
  • Case Study
  • Module Six: Review Questions

Module Seven: Social media (I)

  • Needs Constant Monitoring
  • Security
  • Have an Objective
  • Promote
  • Case Study
  • Module Seven: Review Questions

Module Eight: Social Media (II)

  • It’s a Tool
  • Content is King
  • Have a Gimmick
  • Don’t Ignore Any Mentions
  • Case Study
  • Module Eight: Review Questions

Module Nine: Brand Management During a Crisis

  • Caught In a Bad Spot?
  • Never Burn a Bridge
  • Information
  • Monitor and Respond
  • Case Study
  • Module Nine: Review Questions

Module Ten: Branding Personality Traits

  • Identify Your Unique Values
  • Be Bold
  • Think Outside the Box
  • Fail. Learn. Repeat
  • Case Study
  • Module Ten: Review Questions

Assessment