Prospecting and Lead Generation

Write your awesome label here.
Course Description

Prospecting and lead generation is the process of building connections that can lead to sales or other valuable outcomes. Leads can be sourced through various channels, including online platforms, referrals, phone calls, advertisements, events, or curated client lists.

Our Prospecting and Lead Generation workshop equips you with essential sales skills to enhance your strategies and effectiveness. By gaining fresh insights into customer interactions and refining your approach, you’ll strengthen your ability to identify opportunities and drive results.

10+

Hours

62

Lectures

$60

Price

WHAT TO EXPECT

Learning Objectives

  • Identify prospects
  • Implement both traditional and new marketing methods
  • Use the pipeline effectively
  • Educate customers
  • Track activity and make adjustments as needed

Course Outline

Module One: Prospecting

  • Make it a Priority
  • Identify Your Ideal Prospect
  • Choose Prospecting Methods
  • Make it a Habit
  • Case Study
  • Module One: Review Questions

Module Two: Traditional Marketing Methods

  • Cold Calling
  • Direct Mail
  • Trade Shows
  • Networking
  • Case Study
  • Module Two: Review Questions

Module Three: New Marketing Methods

  • Social Networks
  • Search Engine Marketing
  • Email Marketing
  • Display Advertising
  • Case Study
  • Module Three: Review Questions

Module Four: Generating New Leads

  • Become a Brand
  • Webinars
  • Blogs
  • Engaging Video
  • Case Study
  • Module Four: Review Questions

Module Five: Avoid Common Lead Generation Mistakes

  • Limiting Channels
  • Failure to Provide Value
  • Failure to Connect
  • Failure to Try
  • Case Study
  • Module Five: Review Questions

Module Six: Educate Prospects

  • Content Creation
  • Stand Out from the Competition
  • Fill Customer Needs
  • Always Deliver on Promises
  • Case Study
  • Module Six: Review Questions

Module Seven: The Pipeline

  • Contact
  • Meet
  • Propose
  • Close
  • Case Study
  • Module Seven: Review Questions

Module Eight: Follow up Communication

  • Know Your Leads
  • Move Quickly
  • Know How to Respond
  • Set Future Meetings
  • Case Study
  • Module Eight: Review Questions

Module Nine: Track Activity

  • Use the Appropriate Tools
  • Assess Your Advertising Sources
  • Record Information about Leads
  • Assess ROI
  • Case Study
  • Module Nine: Review Questions

Module Ten: Create Customers

  • Develop Relationships
  • Show Genuine Interest
  • Be Professional
  • Show Reliability and Integrity
  • Case Study
  • Module Ten: Review Questions

Assessment