Social Media and the Workplace

Write your awesome label here.
Course Description

Social media platforms like Twitter, Facebook, YouTube, and LinkedIn have transformed how we communicate and interact. While these tools offer immense opportunities for connection, they can also become a drain on productivity if not managed effectively. Employees must understand what is appropriate to share and how to use these platforms responsibly to maintain professionalism and safeguard company interests.


Our social  media and the Workplace  course provides insights into leveraging social media effectively while maintaining balance and productivity. As electronic communication increasingly replaces face-to-face interactions, this course will help you understand how to align social media use with workplace goals and foster positive, professional online engagement.

12+

Hours

72

Lectures

$40

Price

WHAT TO EXPECT

Learning Objectives

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a social media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media

Course Outline

Module One: What is Social Media?

  • Online Communities
  • User Created Content
  • Information Sharing
  • Communication Tools
  • Case Study
  • Module One: Review Questions

Module Two: Defining Your Social Media Policy (I)

  • It Should be a Living Document
  • Choosing an Information Officer
  • What Can and Cannot Be Shared
  • Legal and Ethic Specifications
  • Case Study
  • Module Two: Review Question

Module Three: Defining Your Social Media Policy (II)

  • New Hire Orientation
  • Let Common Sense Guide You
  • Nothing Offensive
  • Rules on Soliciting and Personal Posts
  • Case Study
  • Module Three: Review Question

Module Four: Creating a Living Document

  • What is a Living Document?
  • How Often is it Revised?
  • Who Will be in Charge
  • Change Management
  • Case Study
  • Module Four: Review Questions

Module Five: Keeping an Eye on Security

  • Password Rules
  • Needs Constant Monitoring
  • Keeping Information Confidential
  • Protecting Intellectual Property
  • Case Study
  • Module Five: Review Questions

Module Six: Rules to Follow When Posting (I)

  • Always Show Respect
  • Stop and Think Before You Post
  • Always be Honest
  • Never Discredit or Talk Ill of Competitors
  • Case Study
  • Module Six: Review Questions

Module Seven: Rules to Follow When Posting (II)

  • Be Transparent
  • Act Like You Would in Real Life
  • Grammar and Spelling Still Counts
  • Never Post When You Are Angry
  • Case Study
  • Module Seven: Review Questions

Module Eight: Benefits of Social media

  • From Audience to Author
  • Builds Customer Loyalty
  • Speed and Flexibility in Communication
  • Two Way Communications
  • Case Study
  • Module Eight: Review Questions

Module Nine: The Pitfalls of Social Media

  • Bullying
  • Group Think
  • Trolling
  • Remember, It Is Out There Forever
  • Case Study
  • Module Nine: Review Question

Module Ten: Listen to Your Customers

  • They Provide Great Feedback
  • It Makes Them Happy
  • Improves Your Brand
  • Improves Product Development
  • Case Study
  • Module Ten: Review Questions

Assessment