Social Media Marketing

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Course Description

Social media has become a cornerstone of modern communication and a critical component of effective marketing strategies. Companies must engage with social media to connect with current and potential customers. However, before implementing any strategy, it’s essential to understand the benefits and potential risks of leveraging different platforms.

Our Social Media Marketing workshop provides a comprehensive guide to using social media effectively. Participants will explore the pros and cons of various platforms and gain practical strategies to maximize their marketing impact while managing potential challenges.

12+

Hours

72

Lectures

$60

Price

WHAT TO EXPECT

Learning Objectives

  • Understand different social media platforms
  • Identify audience
  • Monitor and measure performance
  • Consider pros and cons before making decisions

Course Outline

Module One: Facebook

  • Pros / Cons
  • Likes / Comments
  • Posts / Links
  • Tracking and Measurement
  • Practical Illustration
  • Module One: Review Questions

Module Two: YouTube

  • Pros / Cons
  • Channel
  • Content and Voice
  • Tags and Measurement
  • Practical Illustration
  • Module Two: Review Questions

Module Three: Twitter

  • Pros/ Cons
  • Voice
  • Tags and Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Three: Review Questions

Module Four: LinkedIn

  • Pros / Cons
  • Optimize Search in Profile
  • Groups and Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Four: Review Questions

Module Five: TikTok

  • Pros / Cons
  • Advertisement Types
  • Tracking and Measurement
  • Content
  • Practical Illustration
  • Module Five: Review Questions

Module Six: Pinterest

  • Pros/ Cons
  • Posting and Conversation
  • Pins and Boards
  • Tracking and Measurement
  • Practical Illustration
  • Module Six: Review Questions

Module Seven: Tumblr

  • Pros / Cons
  • Posting and Conversation
  • Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Seven: Review Questions

Module Eight: WhatsApp

  • Pros / Cons
  • Account Set-Up
  • Major App Features
  • Advertising
  • Practical Illustration
  • Module Eight: Review Questions

Module Nine: Snapchat

  • Pros / Cons
  • Audience
  • Ads
  • Tracking and Measurement
  • Practical Illustration
  • Module Nine: Review Questions

Module Ten: Instagram

  • Pros / Cons
  • Niche and Quality
  • Hashtags
  • Tracking and Measurement
  • Practical Illustration
  • Module Ten: Review Questions

Assessment