Trade Show Staff Training

Write your awesome label here.
Course Description

Trade shows are more than events—they’re invaluable opportunities to showcase your brand, engage with prospects, and achieve tangible business outcomes. Success at these high-impact gatherings depends on the preparedness and performance of your team. The Trade Show Staff Training course is designed to empower your staff with the skills, strategies, and confidence to turn every interaction into a meaningful connection. From engaging attendees to representing your company with professionalism, this training ensures your team is ready to shine.

Participants will master booth etiquette, create lasting first impressions, and deliver compelling messages that resonate with potential clients. By the end of the course, your team will be equipped to maximize leads, build strong relationships, and enhance your brand’s presence at any trade show. Turn your next event into a powerful platform for growth and success!

10+

Hours

62

Lectures

$60

Price

WHAT TO EXPECT

Learning Objectives

  • Recognize effective ways of preparing for a trade show
  • Know essential points to setting up a booth
  • Know the Dos and Don’ts behaviors during the show
  • Acknowledge visitors and welcome them to the booth
  • Engage potential customers and work towards a sale
  • Wrap up the trade show and customer leads

Course Outline

Module One: Pre-Show Preparation

  • Prepare for Physical Issues
  • Developing a Great Elevator Speech
  • Setting Up a Schedule
  • Connect With Attendees
  • Case Study
  • Module One: Review Questions

Module Two: Booth Characteristics and Setup

  • Stand Out
  • Create a Booth Manual/Checklist
  • Technology
  • Scout a High Traffic Area
  • Case Study
  • Module Two: Review Questions

Module Three: Booth Characteristics and Setup (II)

  • Signage
  • Match Your Brand
  • Private Area
  • Focus on a Message
  • Case Study
  • Module Three: Review Questions

Module Four: During the Show (I)

  • Company Objectives
  • Highlighting Your Product
  • Do Something Memorable
  • Social Media
  • Case Study
  • Module Four: Review Questions

Module Five: During the Show (II)

  • Classic Do’s and Don’ts
  • Gamification
  • Walk the Floor
  • Keep the Distractions Away
  • Case Study
  • Module Five: Review Questions

Module Six: Qualifying Visitors

  • Know the Answer
  • Engage With Qualifying Questions
  • Body Language
  • Listening Skills
  • Case Study
  • Module Six: Review Questions

Module Seven: Engaging the Right People

  • Prospects
  • Time Wasters (Catch and Release)
  • Press
  • Competitors
  • Case Study
  • Module Seven: Review Questions

Module Eight: The Rules of Engagement (I)

  • Start With an Open Ended Question
  • Record All Prospect Information
  • Be Specific with Your Message
  • Get a Commitment
  • Case Study
  • Module Eight: Review Questions

Module Nine: The Rules of Engagement (II)

  • Have a Welcoming Environment
  • The Do’s and Don’ts of Business Cards
  • Observational Skills
  • When Not in the Booth
  • Case Study
  • Module Nine: Review Questions

Module Ten: After the Show

  • Review Information and Rank Your Leads
  • Follow up with Your Leads
  • Send Information Promptly
  • Lessons Learned
  • Case Study
  • Module Ten: Review Questions

Assessment