Creating a Great Webinar

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Course Description

Webinars are an efficient and cost-effective way to connect with a wide audience, whether you're marketing a product, training employees, demonstrating tasks, or engaging teams across the globe. Their interactive nature makes them an ideal platform for fostering engagement, sharing knowledge, and driving impactful communication.

Our Creating a Great Webinar  workshop equips participants with the skills to plan, promote, and deliver engaging and professional webinars. Learn how to captivate your audience, share your expertise effectively, and leverage the power of one to reach many with ease and impact.

10+

Hours

62

Lectures

$40

Price

WHAT TO EXPECT

Learning Objectives

  • Define webinars and their purpose
  • Choose the best formats
  • Prepare for webinars
  • Avoid common mistakes
  • Understand how to interact with the target audience
  • Follow up successfully

Course Outline

Module One: What Can a Webinar Do?

  • Marketing to Prospective Customers
  • Training or Teaching
  • Demonstrations and Presentations
  • Information Sharing
  • Case Study
  • Module One: Review Questions

Module Two: Successful Webinar Criteria

  • Passion and Enthusiasm
  • Value
  • Knowing Your Target Audience
  • Grab and Keep Attention
  • Case Study
  • Module Two: Review Questions

Module Three: Find the Right Format

  • Tailor It To Your Audience
  • Pre-Recorded
  • The Live Webinar
  • Two Person Team
  • Case Study
  • Module Three: Review Questions

Module Four: Marketing and Social Media

  • Blog Posts and White Papers
  • Email Marketing
  • Offer an Exclusive Deal
  • Hashtags
  • Case Study
  • Module Four: Review Questions

Module Five: Drive-Up Registration

  • Avoiding SPAM Filter
  • A Great Title
  • Solicit Questions
  • The Registration Page
  • Case Study
  • Module Five: Review Questions

Module Six: Leading up to Your Webinar

  • Reminder Emails
  • Practice and Rehearse
  • Test Your Technology
  • Insert Solicited Questions
  • Case Study
  • Module Six: Review Questions

Module Seven: Presentation Tips

  • Show, Don’t Tell
  • Sharing Your Desktop
  • Strong Visuals
  • Script It
  • Case Study
  • Module Seven: Review Questions

Module Eight: Interacting With Your Audience

  • Polling and Surveys
  • Answer Solicited Questions
  • Activities
  • Q&A Session
  • Case Study
  • Module Eight: Review Questions

Module Nine: Mistakes To Avoid

  • Technical Issues
  • Ignoring Your Audience
  • Audience Not Participating?
  • Timing
  • Case Study
  • Module Nine: Review Questions

Module Ten: Post Event

  • Contact No Shows
  • Follow Up Email
  • Call To Action
  • Make it Easy to Share
  • Case Study
  • Module Ten: Review Questions

Assessment