Marketing Fundamentals

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Course Description

Marketing is a cornerstone of every successful business, serving as the key to unlocking growth and achieving long-term success. Without effective marketing, businesses stagnate, and opportunities to connect with customers and expand are missed. This course introduces participants to the fundamentals of marketing and highlights its critical role in driving business success.

Marketing Fundamentals equips you with the tools and insights to grow your business or support your team effectively. In today’s rapidly evolving landscape, gaining a fresh perspective on marketing strategies is essential. Whether you offer products or services, this course will help you make informed decisions and harness the power of marketing to achieve your goals.

10+

Hours

62

Lectures

$60

Price

WHAT TO EXPECT

Learning Objectives

  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer. 
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.

Course Outline

Module One: What is Marketing?

  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study
  • Module One: Review Questions

Module Two: Common Marketing Types (I)

  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study
  • Module Two: Review Questions

Module Three: Common Marketing Types (II)

  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study
  • Module Three: Review Questions

Module Four: The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place
  • Case Study
  • Module Four: Review Questions

Module Five: Communicating the Right Way

  • The Marketing Pitch
  • Sell Value Not Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study
  • Module Five: Review Questions

Module Six: Customer Communications

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  • Case Study
  • Module Six: Review Questions

Module Seven: Marketing Goals

  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Inform and Educate
  • Case Study
  • Module Seven: Review Questions

Module Eight: The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action
  • Case Study
  • Module Eight: Review Questions

Module Nine: Marketing Mistakes (I)

  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural and International Translations
  • Not Building a Relationship
  • Case Study
  • Module Nine: Review Questions

Module Ten: Marketing Mistakes (II)

  • Not Having a Plan
  • Aiming at Everyone
  • Not Tracking Metrics
  • Not Listening to Your Customers
  • Case Study
  • Module Ten: Review Questions

Assessment