Media and Public Relations

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Course Description

Effective networking is a cornerstone of professional success, whether managing daily business interactions or actively seeking new opportunities. This course provides essential strategies to build and maintain strong networks, enhance your professional image, and communicate your value effectively through strategic planning.

Media and Public Relations is a powerful tool for showcasing your value to a broader audience. This course equips participants with practical, hands-on skills for engaging with the media and the public, while also refining networking techniques to expand and leverage connections. A well-developed network opens doors to opportunities, increasing visibility and professional growth.

9+

Hours

56

Lectures

$60

Price

WHAT TO EXPECT

Learning Objectives

  • Network for success
  • Manage “Meet and Great” opportunities
  • Dress for success 
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication

Course Outline

Module One: Networking for Success (I)

  • Overview
  • Creating an Effective Introduction
  • Making a Great First Impression

Module Two: Networking For Success (II)

  • Overview
  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names

Module Three: The Meet and Greet

  • Overview
  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study (I)
  • Case Study (II)

Module Four: Dressing for Success

  • Overview
  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear

Module Five: Writing

  • Overview
  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries

Module Six: Setting Goals

  • Overview
  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting

Module Seven: Media Relations

  • Overview
  • Television
  • Print
  • Web Presence, Blogs & the Internet

Module Eight: Issues and Crisis Communication Planning

  • Overview
  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect

Module Nine: Social Media (The PR Toolkit)

  • Overview
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds

Module Ten: Employee Communications

  • Overview
  • Verbal Communication
  • Non-Verbal Communication Skills
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact

Assessment