Multi-Level Marketing

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Course Description

Multi-level marketing (MLM) is a strategic business model that encourages existing agents to drive performance while expanding the sales team through recruitment and training. This approach boosts a company’s sales force by leveraging both the efforts of primary agents and the sales generated by the agents they recruit, creating a dynamic and scalable system.

Our Multi-Level Marketing course provides a comprehensive understanding of how MLM operates and effective strategies for sourcing and developing agents. For many organizations, MLM is a powerful tool to not only increase revenue but also expand marketing reach and strengthen networking opportunities.

10+

Hours

62

Lectures

$60

Price

WHAT TO EXPECT

Learning Objectives

  • Know how multi-level marketing works
  • Build contacts
  • Recruit new agents 
  • Be familiar with social media and marketing
  • Provide training for recruits

Course Outline

Module One: How Does Multi-Level Marketing Work

  • Networking Marketing
  • Independent Agents
  • Commission-Based
  • Agents Recruit New Agents
  • Case Study
  • Module One: Review Questions

Module Two: Building a Contact List

  • Leverage Personal Networks
  • Warm Lists
  • Internet Lead Generation
  • Purchasing Lead Lists
  • Case Study
  • Module Two: Review Questions

Module Three: Recruiting New Agents (I)

  • Draw on Personal and Professional Network
  • Recruit Satisfied Customers
  • Recruit Those Who Seek Work Flexibility
  • Stress Benefits of Being Agent
  • Case Study
  • Module Three: Review Questions

Module Four: Recruiting New Agents (II)

  • Invitation to Marketing Presentation
  • Focus Presentation on Benefits
  • Showcase Success Stories
  • Provide Several Presentation Media
  • Case Study
  • Module Four: Review Questions

Module Five: Training MLM Agents

  • Sponsorship/Mentorship
  • Provide Training in Marketing
  • Provide Training in Recruitment
  • Provide Ethics Training
  • Case Study
  • Module Five: Review Questions

Module Six: Sponsorship/Mentorship

  • Pair New Agents with Mentors
  • Benefits of Sponsorship/Mentorship to Mentee
  • Benefits of Sponsorship/Mentorship to Mentor
  • Best Mentorship Practices
  • Case Study
  • Module Six: Review Questions

Module Seven: Provide Marketing Presentation Training

  • Provide Training in Presentations
  • Provide Copies of Marketing Presentation
  • New Recruits Practice Presentation
  • Offer Marketing Resources
  • Case Study
  • Module Seven: Review Questions

Module Eight: Provide Social Media Training

  • Social media is Key to Networking!
  • Websites and Blogs
  • Facebook and Twitter
  • LinkedIn
  • Case Study
  • Module Eight: Review Questions

Module Nine: Provide Training in Recruitment

  • Building a Contact List
  • Leveraging Personal and Professional Networks
  • Provide Presentation/ “Elevator speech” Training
  • Discuss Follow-up
  • Case Study
  • Module Nine: Review Questions

Module Ten: Provide Ethics Training

  • MLM and Bad Rap for Ethics
  • Only Follow-up if Opted In
  • Keeping the Sales Pitch Honest
  • Keep Expectations Realistic
  • Case Study
  • Module Ten: Review Questions

Assessment